Sell Franchise Services Anywhere

Projects

1 2 3 4 5

Model:
Price:
Mileage:
Transmission:
Fuel:
Exterior Color:
Interior:
Reg Date:
Registration:
Equipment:
Project Title: Sell Franchise Services Anywhere
Client: The Growth Coach
Summary: A mobile web application built for The Growth Coach addresses the interests of the potential franchisee client and finds prospects for new franchise owners at the same time.
Challenge: As part of a larger multi-site international franchise project, the mobile application for The Growth Coach franchise needed to use an already in place CMS tools, forms, and data repositories while providing a completely custom user experience tailored to the specific requirements of a mobile consumer.
Solution:

The solution was to use a leading mobile javascript library called SenchaTouch for the presentation layer. The back-end was then tied into their existing CMS solution.

Custom search results and form entry logic was then used to feed the requests correctly back into the existing system for storage and rules processing.

Also important was to make editing the content for mobile users as easy as editing content for desktop users. This was accomplished by linking and targeting specific content in the CMS to 'pages' in the mobile application.

The result was a system that could 'identify' and 'reroute' mobile devices into a mobile friendly content experience while still using the same tools and editors that the client was comfortable with.

Even the franchise prospecting was fed into the same reporting engine for franchise prospects with specific information that the leads came from mobile users.