Brand Building
Brand Building often starts with a re-alignment of your Corporate Identity to its current competive environment. Our team(s) of talented designers represent many industry specialists. Building a brand that is consitent across many media outlets from logo to look, from letterhead to website takes focus and dedication. We have built brands from scratch as well as providing minor 'touch-ups' to existing brands. see: our Portfolio
Lead Generation
Lead Generation is the broad term we use for all types of Internet Marketing. Basically it's the service of delivering the best lead to your website at the cheapest price. It's a service our clients value a great deal, and why shouldn't they, look what it delivers.
Brand Building Logo Design
Logos and Brand go hand in hand, its only natural that we have high quality design teams that specialize in logo development. We offer logo design in all of our re:Aligment packages. Click on the link above to look at real world samples of some very happy clients' logos.
Lead Generating Web Design
Websites offer many thing to many people nowadays, however, our websites Do-Something as well as look pretty. They build your brand equity while generating leads. How do we know? We report on it.
Cost Effective Content Management
We use sophisticed website software to make sure your website property will adapt to new environments, our content management system seperates us from many competitors, and increases your profit by lowering the total cost of maintaining your website.
Professional Content Creation
Our team of graphic designers, HTML Editors, CSS Designers and Rich Internet Application Designers will make sure your content succeeds in both form and function. Did we mention we write both search engine friendly and humanly readable copy?
Managed Search Marketing
When you finally decide to leave your website marketing and lead generation to the pro's, check out our array of services directed at "search marketing" (all marketing related to search engines). We manage these services so you don't have to, and our staff of professionals are learning new 'methods' and 'secrets' all the time. Do what you do best, and let your mind be at ease knowing that we both succeed together.
Targetted Regional Promotion
When you're a local merchant it doesn't make sense to spend money on vistors in another country or region. Our ability to target your Lead Generation services to a local market means that you only spend money on potential customers. Make every penny of your marketing budget count, target locally and efficiently.
Brand Building / Identity Services
Brand Building is our term used to develop your brand equity (the value of your brand alone). Brand is a hard thing to define, but it is very obvious when it is strong. Strong brands instantly bring an "emotion" to mind (i.e Apple, Nike, Coca-Cola). Your brand is likely to become your most valuable "intangable" asset. Make sure it brings the emotion you are intending to mind.
Re:Alignsm our brand building process enhances the image, and efficiency of small to medium sized businesses through corporate identity restructuring, brand makeovers, and (where applicable) technology based solutions.
Many companies feel the need to "redesign" their website, not taking into account the actual business needs or considering their supporting collatoral (Business Cards, Letterhead, Brochures). Our aim is to align the brand with the business environment, to align all your touchpoints (contacts people have with your brand) with your primary message. In short to re-align rather than re-design. This makes changes to your brand a business decision and not an emotional decision, and easier to manage in the long run.
By establishing strong partnerships with respected experts in Brand Management & Web Marketing the Schafer Group has developed it's own process of re-invention, re-thinking and re-doing, called re:Alignsm . We use professional graphics artists, illustrators, print houses, public relation firms and copywriters to assure that your identity re:Alignment is just that, your business expertly re-aligned for it's current environment. Don't go another day with mediorce marketing.
Lead Generation Services & Analytic Services
Over the last few years, marketing has turned on it's head. Consumers now drive the marketplace, searching for products and services. The agency of yesterday is left powerless until they understand the emerging market of lead generation.
For the informed buyer and the prepared seller, lead generation is a 'win-win'. A buyer is able to search for, find and request information (often for free) from one of the many businesses that offer the exact product or service that they are searching for. The seller (if prepared) is given the opportunity to pitch their product or service to the exact someone they are looking to sell to. This is the marketplace of Lead Generation. Companies with the ability to drive more focused leads already leading the pack (Google, Yahoo). Expert agencies using these companies to maximize relevant leads at lower prices show their similarities to the Advertising Agencies using TV or Cable media outlets of the past. The leaders of Lead Generation are also beginning to emmerge.
Conversion rates on leads from lead generation often have a higher success rate than cold contacts, traditional media or even SPAM, because the prospect is not only prequalified, but specifically seeking the product you are marketing to them. Often, they are further along in the sales cycle, and nearly ready to make a purchase.
Some of the integrated methods The Schafer Group uses for lead generation include:
Lead generation has become popular with businesses because it enables a business to:
- Develop a more accurate ROI on a per lead basis
- Choose the product/service and the time they wish to offer to prospects
- Control the geographical area that the business focused to reach
- Control the budget on leads a business wishes to receive per day
- Pay only for the leads that are received
- View detailed analytics on the leads in order to realign it's business to the market.
CAN'T I JUST BUY A LIST?
Buying lists is simply backwards to the way consumers want to be addressed in today's marketplace. It's called spam, no matter how you phrase it. We believe that Email Marketing fits perfectly into the Lead Generation continuum as part of 'Relationship Management'. You should treat every email you send out like showing up at someone's personal residence. Only do it only when your invited, and bring a gift when you show up.
So where do you start then? Email gathering, from interested parties, driven to your site from targetted advertising. Just like you got here. No matter how you look at Lead Generation, no lead is free. Organic listings are not free, they are the result of persitent, educated, deliberate marketing efforts.
HOW MUCH DOES A LEAD COST?
Web Lead generation can be extremely cost effective. Par Per Click leads range anywhere from $0.05 to $8. The price often depends on the amount of players in the field and the potential profit margins involved. The good news is, the more niche the market, the lower the price seems to be. Also, when combined with SEO techniques the cost of converting leads is reduced significantly.
WHAT ABOUT FREE LISTINGS?
Free listings (sometimes called 'organic') is just one focus of the Search Marketing prong of lead generation. Organic listings take time to develop and require continual cultivation. Organic listings are cultivated by two major techiniques: On-page, and Off-page optimizations. It is not rocket-science, but is does require constant observation and manipulation. Therefore, we recommend our MSEO or Managed Search Engine Optimization for clients seeking the long term benefit of free organic listings. We use only white-hat techniques and keep abreast of the latest changes in the search engine world.
Web Search Engine Optimization & Lead Generation Services
The Schafer Group is your source for high quality brand building, web design, SEO and lead generation services. Our team of outstanding graphic designers, software programmers and SEO consultants are backed by solid experienced IT engineers who know how to keep all this technology running smoothly.
Integrating these seperate disciplines forms the base of our Search Marketing Campaign. Without each our SEO offering would not be complete.
Search Marketing Includes:
- Search Engine Optimization
- Web Advertising
- Paid Inclusion
- Logo Design
- Pay-Per-Click Campaigns (PPC)
- Email Newsletters
- Brand Building
- Identity re:ALIGN
- Content Management
- Content Development
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