A Corporate Brand Platform1 is an actionable articulation of management intentions in six parts. We address each of these parts into our process.
The distillation of brands promise into the simplest possible terms:
STARBUCKSperfectly roasted coffee
CRYSLERnostalgic armerican cars
FEDEXon-time deliveries
THE SCHAFER GROUPinternet business solutions
1 | As defined by Tony Spaeth. Leading consultant in corporate identity as a management tool.