Logo & Identity
The Schafer Group is quickly becoming the
premier consultant in the
Southwest US for internet business solutions, brand identity, and
professional website design.
Our philosophy for developing identities drives this process, and our clients benefit.
We believe identities and logo's need to be:
- Distinctive.
There are few truly unique design ideas in the world, what matters is that yours is distinctive enough that you “own” it in the minds of your market.
- Clear.
Crystalize you message(s) into a single focused meaninful idea, and then 'show it'.
- Practical.
Identities are printed small, in print or on-screen, in black on white, in colors, and sometimes in reverse too so make sure your message holds up well to each these conditions.
- Simple.
Use only one idea, one meaing, one focal point. If it is a logotype, it has only one method or process to it special – like Coca-Cola's wave.
- Appropriate.
Does it resonate with the audience? Audiences are young, old, hip, conservative and your business identity needs to resonate closely, otherwise you've lost the market you wanted to reach.