Brand Building / Identity Services
Brand Building is our term used to develop your brand equity (the value of your brand alone). Brand is a hard thing to define, but it is very obvious when it is strong. Strong brands instantly bring an "emotion" to mind (i.e Apple, Nike, Coca-Cola). Your brand is likely to become your most valuable "intangable" asset. Make sure it brings the emotion you are intending to mind.
Re:Alignsm our brand building process enhances the image, and efficiency of small to medium sized businesses through corporate identity restructuring, brand makeovers, and (where applicable) technology based solutions.
Many companies feel the need to "redesign" their website, not taking into account the actual business needs or considering their supporting collatoral (Business Cards, Letterhead, Brochures). Our aim is to align the brand with the business environment, to align all your touchpoints (contacts people have with your brand) with your primary message. In short to re-align rather than re-design. This makes changes to your brand a business decision and not an emotional decision, and easier to manage in the long run.
By establishing strong partnerships with respected experts in Brand Management & Web Marketing the Schafer Group has developed it's own process of re-invention, re-thinking and re-doing, called re:Alignsm . We use professional graphics artists, illustrators, print houses, public relation firms and copywriters to assure that your identity re:Alignment is just that, your business expertly re-aligned for it's current environment. Don't go another day with mediorce marketing.