Marketing online has a few key requirements that print, radio and other marketing efforts might not require. Many of these requirements have spawned their own industries or business sectors ( SEO, Analytics, Social Media) but the reality is that all are required for success online.
The essence of online success : Findable, Credible, Shareable, Trackable.
A Corporate Brand Platform is an actionable articulation of management intentions in six parts. It is important to have actionable intentions clearly stated so that when working with the brand no ambiguity exists as to what the brand is trying to achieve.