Purpose is often the least thought of aspect of a business despite it being the sole purpose for it's existence. Specifically, purpose is the reason a business exists. We like to make sure that our clients keep purpose in mind throughout the marketing process. Below are examples of the statements that should be generated. In this case they are ours.
The mission of The Schafer Group is to provide tools and expertise to small and medium sized businesses and business owners to transform their businesses through brand, and where applicable, technology based solutions for the benefit of society.
The Schafer Group contributes to the advancement of society through creative activity; actualized through the development of branding, business solutions, and the adoption of collaborative best practices. The Group realizes that businesses serve the needs of the people, and through our implementations we serve the people through the businesses we serve.
To tranform businesses for the benefit of society.
Responsibility - To serve the needs of our clients, and our clients' clients.
Leading - The will to excel with integrity fueled by a spirit that nothing is impossible.
Collaborating - Leveraging knowledge increases exponentially with contributors.
Learning - Seeking out new understanding prepares us for change; and there is always change.
Freedom - Freedom of action is a strong motivator; to act on freedom requires self motivation. Total freedom therefore requires total self motivation.
Code of Ethics
“The core values of The Schafer Group are Responsibility, Leadership, Collaboration, Learning, and Freedom. Each member of The Schafer Group is expected to uphold these values through integrity, honesty, trust, fairness, and respect toward peers and community.”