Future Watch

There's alot of hype about the social media flying around the internet. However, other practical  technologies coming out might just steal some of the 'social media' thunder.

What are these new tech beasts? They are called Rich Internet Applications (RIA) and will be similar to programs we have been installing and using for years, except these are hosted, online, multi-user, web-browser accessible anywhere type of systems.

Below is the launch of a new RIA called Myna. It's a web based audio editing tool. No it's not ours, however, it is cool enough to write about.

But these have been around for years; same old tech, new look ... there's nothing new here, right?

Wrong, due to the nature of it being a hosted application, it means that new features just 'come online' (instant upgrades).

Your library of accessible 'sample tunes' it limited only by your budget, their business models for sharing content and the creativity of the human being.

Sounds are no longer limited to what can fit on your hard drive, or the 10 year old library of overused samples in the production department.

It's applications like these that show the power of the RIA.

Watch this video, send a link to it to your marketing team and tell them "We need more professsional audio tracks in our streaming marketing message!". I know I am headed down the hall to say the same thing to our team.

Still not convinced?

Here's some Myna creations :

[Oh Yeah!] - (ok so it's a bit techno.. but you get the idea)

[GuitarSolo] - (simple clean inspiration from a teacher to students)

[Riding Rough] - (need a harder edge to a rough and ready campaign?)

Enjoy.

 

Transmedia Media Marketing, Social Media Mindshare, Post Consumer - People Marketing... Learn some of the top trends from this recap of last years MIXX.

We're often subject to endless articles pressing us on to innovate. However, innovation for the sake of innovation doesn't always translate to beneficial products. This video a prime example : Apple's incredible new laptop

Sometimes simple technology used in an innovative way can change an industry. Take the case of CryroResponse with recently accepted patent(s) on it's fire freezing technology and delivery system .

Imagine instead of seeing firefighters shooting gallons of water (or chemicals) onto a fire , they will be shooting frozen pellets that literally freeze the fire, and 'smother' the ability for oxygen to reach the fuel. Effectively this cuts off the fuel supply for the fire, and it puts itself out.

Injecting these frozen pellets into a oil tanker fire / spill  stops the fire, and freezes the oil. This makes cleaning up what used to be a very difficult problem much easier, and can even temporarily 'seal' the leak with oil frozen in the hull of the ship.

No longer will fires 're-start' themselves or need toxic chemicals being left behind (First Video |  Second Video )

Check out their video of the technology. It's amazing stuff... click on the link above.

The company that redefined how we 'find' things on the web from directory lookups to search words is redefining social collaboration. Collaboration is a term that has been used in the corporate world for some time to define the process of teams working to produce an artifact. Google, looking at the success of email, but realizing it was developed from 30 year old technology asked the question: What would email look like if it were invented today. Their answer is delivered in their nearly one and a half hour keynote address. If you want to see how 'social communication' is changing from ping-pong messaging to something akin to a symphony all playing together to make music, watch this video.