Search Engine Optimization

Have you ever been curious what percentage of visitors from a region, say California, have actually made a purchase on your site?  Wouldn't it be great to understand your visitors well enough to focus ad spend on regions, or keywords that actually generate the most revenue per dollar?  This video on advanced visitor segmentation will show you specifically step-by-step methods to begin this process on your own.

Lead Management is about knowing how to use your ad spend wisely. Determining the keywords you should be focusing on is the key. As Google personalization has dramatically changed the 'rankings' landscape (there is no such thing as a single google page rank now, each computer ranks uniquely to the personality of the computer), new methods for measuring success must be found. One direction that people are looking at is Keyword Visualizations. This video is a brief demonstration of what Motion Charting is, with a specific focus on Keyword Visualization.

As the re-posting of 'tweets' (micro blog posts to Twitter) using identifiers like RT (re-tweet) or # (referred to as a hash tag but more simply meaning related to this topic) get pushed out to more sites, more often; these short URL's act like blog postings or other inbound links. Inbound links is a key factor in generating higher ranking pages.

A Google Engineer in Quality Assurance has posted a great video on YouTube (show below) that explains how Google treats short URL's (with 301 redirects) like any other link directly to your site.

So use it wisely as another tool in your arsenal to assist your pages to rank higher. Although having good relevent content on the page to begin with to is certainly required prior to using these techniques.

Who better to define how Google treats duplicate content than an Engineer for Quality Assurance at Google, Inc?

Transmedia Media Marketing, Social Media Mindshare, Post Consumer - People Marketing... Learn some of the top trends from this recap of last years MIXX.

Ever wanted to add more content to your site, revelent content, that is specifically tailored to your industry or specialty? Now you can with Pipes.. Custom ways to pipe information into your website. Here's a video showing you a real example of how you can keep up with Tennis and Footbal News customized to your specific needs.

With large portions of the internet audience using social media sites like Facebook, and LinkedIN why not use them to assist your small business and Google rankings at the same time?

Our page on Facebook is designed to do just that.
http://www.facebook.com/pages/Sacramento-CA/The-Schafer-Group/10814367774

Ok, here's a video from my marketing hero.