There's alot of hype about the social media flying around the internet. However, other practical  technologies coming out might just steal some of the 'social media' thunder.

What are these new tech beasts? They are called Rich Internet Applications (RIA) and will be similar to programs we have been installing and using for years, except these are hosted, online, multi-user, web-browser accessible anywhere type of systems.

Below is the launch of a new RIA called Myna. It's a web based audio editing tool. No it's not ours, however, it is cool enough to write about.

But these have been around for years; same old tech, new look ... there's nothing new here, right?

Wrong, due to the nature of it being a hosted application, it means that new features just 'come online' (instant upgrades).

Your library of accessible 'sample tunes' it limited only by your budget, their business models for sharing content and the creativity of the human being.

Sounds are no longer limited to what can fit on your hard drive, or the 10 year old library of overused samples in the production department.

It's applications like these that show the power of the RIA.

Watch this video, send a link to it to your marketing team and tell them "We need more professsional audio tracks in our streaming marketing message!". I know I am headed down the hall to say the same thing to our team.

Still not convinced?

Here's some Myna creations :

[Oh Yeah!] - (ok so it's a bit techno.. but you get the idea)

[GuitarSolo] - (simple clean inspiration from a teacher to students)

[Riding Rough] - (need a harder edge to a rough and ready campaign?)

Enjoy.