Have you ever been curious what percentage of visitors from a region, say California, have actually made a purchase on your site?  Wouldn't it be great to understand your visitors well enough to focus ad spend on regions, or keywords that actually generate the most revenue per dollar?  This video on advanced visitor segmentation will show you specifically step-by-step methods to begin this process on your own.

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Lead Management is about knowing how to use your ad spend wisely. Determining the keywords you should be focusing on is the key. As Google personalization has dramatically changed the 'rankings' landscape (there is no such thing as a single google page rank now, each computer ranks uniquely to the personality of the computer), new methods for measuring success must be found. One direction that people are looking at is Keyword Visualizations. This video is a brief demonstration of what Motion Charting is, with a specific focus on Keyword Visualization.

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A case study on Desert Garden Montessori. Showing actual deliverables of a custom web solution for the private school in the Phoenix Metro Area. The solution was built by The Schafer Group, using DotNetNuke, Dojo and Open Web Studio.

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Using Twitter to 'syndicate' links to your content can help your inbound 'link juice' if the short links use 301 redirects as part of their processes....

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There's alot of hype about the social media flying around the internet. However, other practical  technologies coming out might just steal some o...

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Who better to define how Google treats duplicate content than an Engineer for Quality Assurance at Google, Inc?

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 A quick video showing the power of people to create an experience, and then share that experience to reinforce a brand message. Inspired by Bill Wasik, and his book "And then there's this" (the guy that invented 'flash mobs'). See where flash mobs are now in this stunning 13,500 person impromptu Karaoke.

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Transmedia Media Marketing, Social Media Mindshare, Post Consumer - People Marketing... Learn some of the top trends from this recap of last years MIXX.

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The RFP process is interesting enough to begin with, however, the current ettiquite of the RFP process is working towards the detriment of it's benefi...

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So you've all heard about Twitter. Is anyone using Twitter in new and interesting ways? Read how Dr. Rankin at the University of Texas is reaching new levels of classroom involvement using Twitter actually in the classroom. (video)

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We're often subject to endless articles pressing us on to innovate. However, innovation for the sake of innovation doesn't always translate to beneficial products. This video a prime example : Apple's incredible new laptop

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Sometimes simple technology used in an innovative way can change an industry. Take the case of CryroResponse with recently accepted patent(s) on it's fire freezing technology and delivery system .

Imagine instead of seeing firefighters shooting gallons of water (or chemicals) onto a fire , they will be shooting frozen pellets that literally freeze the fire, and 'smother' the ability for oxygen to reach the fuel. Effectively this cuts off the fuel supply for the fire, and it puts itself out.

Injecting these frozen pellets into a oil tanker fire / spill  stops the fire, and freezes the oil. This makes cleaning up what used to be a very difficult problem much easier, and can even temporarily 'seal' the leak with oil frozen in the hull of the ship.

No longer will fires 're-start' themselves or need toxic chemicals being left behind (First Video |  Second Video )

Check out their video of the technology. It's amazing stuff... click on the link above.

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The company that redefined how we 'find' things on the web from directory lookups to search words is redefining social collaboration. Collaboration is a term that has been used in the corporate world for some time to define the process of teams working to produce an artifact. Google, looking at the success of email, but realizing it was developed from 30 year old technology asked the question: What would email look like if it were invented today. Their answer is delivered in their nearly one and a half hour keynote address. If you want to see how 'social communication' is changing from ping-pong messaging to something akin to a symphony all playing together to make music, watch this video.

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Ever wanted to add more content to your site, revelent content, that is specifically tailored to your industry or specialty? Now you can with Pipes.. Custom ways to pipe information into your website. Here's a video showing you a real example of how you can keep up with Tennis and Footbal News customized to your specific needs.

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So you have a hot lead in a real-time chat, that is responding to an email campaign that you just sent out, looking to purchase an upgrade to your product...

Sounds like an ideal situation, right? I agree.

So what can we learn from a large successful software company like Adobe?  The following article is a chat transcript of exactly how to shut down a potential sale.

Sales Strategies Used:

• Don't expect to have a prior purchase count towards an upgrade.
• Don't offer any discount to a customer trying to purchase in response to a marketing campaingn, while the lead is hot.

Lesson Learned:

• Keep an eye on your chat support, they may be losing you more than just the sale.
• When a company feels nobody can compete we should expect this type of service.

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With large portions of the internet audience using social media sites like Facebook, and LinkedIN why not use them to assist your small business and Google rankings at the same time?

Our page on Facebook is designed to do just that.
http://www.facebook.com/pages/Sacramento-CA/The-Schafer-Group/10814367774

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I am often asked what User or System Tokens exist in the CMS Newsletter Module. Tokens are used to personalize emails. For instance Welcome [User:FirstName], will become Welcome John, Here's a list of most of them:

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Ok, here's a video from my marketing hero.

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This video case study on the Mobile Operator Partner Portals project for Nokia, Inc. shows a custom secure extranet, email constrained domain registration, and autonomous authentication system all integrated into a single content management solution offered as Software as a Service (SaaS). 

This custom web solution case study approaches the project from a few perspectives to show how the technology implementation needed to meet both the audience and stakeholders needs at the same time.

The project content was produced, and expertly managed to implementation by the prefered Nokia, Inc vendor BomaCorp. Ted Fong, CEO of BomaCorp Inc., showed his keen eye to spot Dotnetnuke early on as an excellent CMS fit for this important clients needs.

This video goes over actual deliverables of the project to a high-profile, enterprise class client. The solution was built by The Schafer Group, using DotNetNuke,  and Open Web Studio.

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A video case study on the free web mashup that aggregrates over 300 Craigslist cities into a single filtered tool. The solution was built by The Schafer Group, using DotNetNuke, Dojo and Open Web Studio. Data is provided by Craigslist, and is used for demonstration purposes only.

The case study shows that the Open-Source Enterprise Content Management Platform DotNetNuke, can integrate nicely with the leading Open-Source javascript client UI library to bring Rich Internet Application experiences to the web. 

Crossing the 'OS' platfom stack, this solution capitalizes on the little known fact there are open-source projects of merit on the .net platform and combines the wildly popular LAMP open-source client expertise found in the stunningly deep and robust Dojo Toolkit.

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